News You Can Use: 5 Noteworthy New Event Tech Trends for 2019

Make 2019 your best event year yet.

The event industry is always evolving, and 2019 is no exception. In the upcoming year, new event tech trends will impact the way you plan, the way your attendees register, and the ways they connect and interact with one another.

Here at, we're always on the lookout for new event technology that will make your planning process more streamlined and stress-free. Here are the top new event technology trends for 2019.

1. Matching Technology:

Networking is often the number one reason people attend conferences, trade shows, and events. 

The problem is, not everyone shares the same interests. And we hear from event planners all the time that attendees aren’t meeting the right people, not meeting enough new people, or that they get stuck talking to the wrong people.

So, how do you connect the right people and ensure you’re offering worthwhile networking opportunities? It’s not as challenging—or time consuming—as you might think. And that’s thanks to matchmaking technology.

How does it work?

Matchmaking technology lets your attendees pre-select the types of people they're interested in meeting. When they register for the networking session, they’ll fill out a short survey indicating what types of people they’re interested in meeting, based on customizable categories specific to your event audience.

Then, the survey results go through an advanced matching algorithm, which creates personalized meetings for each person, based on their individualized survey responses.

Matchmaking technology can be used in a variety of networking formats including speed networking and roundtables, or as a way to connect people without a dedicated session, which is what we like to call targeted connections.

How does it help the event planning process?

As an event planner, you can see the quality of connections before the event even starts, giving you peace of mind that the event will be a success. It also significantly reduces the amount of administrative time it takes to plan a successful session.

Simply decide on the matching categories and let the software take it from there.

How do my attendees benefit?

It takes the randomization out of traditional networking events. Instead, your attendees get to meet with people who share their same interests. And with sessions like speed networking or targeted roundtables, they won’t have to worry about approaching random strangers, getting stuck talking to the wrong people, or not meeting enough new people. It's no wonder this will be a top 2019 event tech trend.

Matchmaking technology services:

2. Facial Recognition:

Facial recognition is a 2019 event tech trend we really expect to take off, especially at larger annual events and user-conferences.

Just as voice tech can help save time on things we used to have to do manually (Alexa, create calendar event for tomorrow at 1 pm), facial recognition can help make things more efficient too. This may sound like a futuristic feature that won’t really be used anytime soon, but facial recognition is already present in our everyday lives. iPhone X anyone?

With facial recognition, event check-in and registration can be much more efficient, both in terms of time and security.

How does it work?

Say goodbye to scanning tickets or outdated wearables. With facial recognition technology, attendees are identified as they walk in, making it arguably the fastest and easiest check-in solution for event planners.

How do I benefit?

In addition to saving time, facial recognition also provides more security. If someone isn’t meant to be there, the system will automatically flag them. And, it’s an affordable option – there’s not really an installation cost and it doesn't require any training.

How do my attendees benefit?

This 2019 event tech trend mean no more lines and no more waiting around. Instead, they start the conference off with a pleasant experience and great first impression.

Facial recognition technology: Zenus

3. Attendee Tracking Technology:

Understanding your audience is key to collecting important event data. Attendee tracking technology allows you to measure and analyze behavior throughout the entirety of the event so that you know what changes you need—or don’t need—to make your next event a success.

How does it work?

You can track attendee behavior by session or by behavior. Session tracking lets event planners record which sessions each person attends, the amount of time they stay in a session, whether or not they left early, and a whole lot more.

How do I benefit?

Event planners can use Beacon or RFID technologies to see where attendees are moving and track their behavior with no action required from the attendee. With this data, they can better understand their audience and what they’re interested in thanks to traffic reports and heat maps.

How do my attendees benefit?

The better you understand your audience, the better you’re able to secure sessions and sponsors they’re interested in. As interest continues to increase over time, so does engagement, and so does ROI.

Attendee tracking technology: Cvent Attendee Tracking, Conference Tracker, and i-Attend

4.  Clever Flooring:

Clever flooring is relatively new to the event world, but we’re expecting it to make a big impact in the coming year. This 2019 event tech trends makes data collection and event analysis extremely easy and it happens almost organically.

How does it work?

Event planners can use smart mats to increase sponsorships with accurate traffic numbers and real-time data. You no longer have to pitch “great exposure” to your potential sponsors. Instead, you can show actual numbers. Because what kind of sponsor is against making data-driven decisions?

How do I benefit?

Collecting accurate floor traffic data can help you better sell sponsorships for the upcoming year—for both new sponsors as well as current sponsors. In fact, you can illustrate just how much exposure sponsors are getting at the event, in real-time, while it is still going on.

Where to learn more: Scanalytics

5. Virtual and Augmented Reality:

Over the last few years, there’s been quite a bit of buzz about the use of virtual and augmented reality in the event space. Although the two aren’t necessarily new, they will become easier to use, more affordable to offer, and more widely utilized.

How does it work?

Virtual reality has become a key catalyst for event innovation. It has the ability to completely change the ways people can discuss, interact, and attend events. With VR and AR, you can increase engagement through a more immersive experience, product visualizations, and interactive 3D content.

How do I benefit?

Augmented reality can be a powerful tool in not only improving attendee experience but also in capturing data and generating leads. AR often attracts more people than traditional exhibits or sessions and offers a softer selling point. You capture email addresses, offer an experience, and get real-time data to use for future planning.

How do my attendees benefit?

VR and AR are both a 2019 event tech trend centered around an immersive digital experience, thus making both an engaging and interactive experience for your attendees. In today’s day and age, people expect much more than lecture after lecture. This top tech is a great way to make your event memorable, not to mention unique. And who doesn’t want that?

Point me in the right direction: Zappar and VNTANA

We hope these new event tech trends for 2019 will help streamline your event planning process and elevate attendee experience. Let us know if you end up utilizing any of the tools mentioned in this post.

And, as always, happy event planning! 

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