How do you define an event as a successful one?
Maybe it's a high attendance rate. Maybe it's social media streams that are filled with your event updates and check-ins. Maybe it's knowing that your attendees are actually engaging in the event activities and enjoying themselves, as evident by their selfies and fruitful discussions. Maybe it's all that and more.
It sounds like an event organizer’s dream, doesn't it?
Well, what if we told you we have a magic tool to make that happen all at once? Amazing right Slow down! It almost sounds too good to be true – but it's not.
There is a social media tool that can make all this happen, and more.
It’s called a Social Media Wall. Ring any bells?
You must have seen these very frequently at events, concerts, conferences, weddings, graduations, trade shows, networking mixers or any other event types. So, in this article, we will discuss why social media walls are so great to use for your next event.
What Is a Social Media Wall?
A social media wall is digital display screen which shows a running stream of live social media feeds which are aggregated from multiple social media channels.
So, the whole process goes like this:
Discover- Social media content which resonates with the theme of the event is discovered from multiple channels like Facebook, Twitter, Instagram, Youtube, and others via hashtags, mentions, locations, username, etc. with the help of a social media aggregator.
Aggregate- Social media aggregators after discovering the apt user-generated content aggregates them all at one place where they can be managed accordingly.
Curate- After aggregating the social media content, you can curate it so as to filter out the irrelevant content and prevent it from getting displayed. This helps to maintain the quality of the content.
Customize- Once you have curated your content, it’s time to prep it up for displaying on a social wall at events. There are many beautiful themes and layout options help you to beautify the social media content and make them attractive for displays.
Display- Now that everything is done and your social media feeds are all dolled up for display on social wall, just power up your social media wall with your social feeds and engage with your audience.
Why Should You Use a Social Media Wall for Your Events?
A social media wall comes with amazing benefits if employed for an event. All the amazing scenarios of a marketer’s dream discussed above are actually brought to life with social media walls.
First and foremost, social media walls enhance audience engagement. They enchant the crowd at any event with it’s amazing display and social content.
When people see that their fellow attendees are getting featured on the social wall by posting about it on social media, then even they are compelled to do so in the desire of getting featured on the sparkly wall.
Social media walls are like the cool tech at display to which everyone is attracted to at first sight. This also helps to increase the event ROI. This is why sponsors also love using social media walls for events.
Second, social media walls are the best way to display user-generated content in an engaging and interactive manner. They come with various beautiful themes, as well as features like banners and tickers, advanced CSS options and so much more to present the user-generated content in an effective and engaging way.
Third, social media walls are the best way to spread word-of-mouth marketing. By employing social media walls, you get the power to generate a social buzz about your event on social media. And not just when it is happening in real-time, but prior to the event and even after the event is finished. The social media buzz continues. This helps you to expand your audience base even beyond your target audience. You may employ event-specific hashtags for that.
Fourth, social media walls fit everywhere and anywhere. These are very responsive in designs, hence they suit to the needs of all and every marketer and event organizer adjusting to all kinds of venues and event types. They can display social content on screens of any size and shape.
Last but not the least, social media walls are the best way to showcase social proof and build brand credibility. It expands your audience base beyond your target audience by reaching the circle's of your followers. It helps to grow social influence of your brand.
So, what are you waiting for?
Go and grab the golden opportunity to employ a social media wall for your upcoming events and make wonders happen for you.
About the author: Carol is an enthusiastic content creator in the digital marketing domain. She loves to write anything and everything about how digital media can make life of businesses easy.